India’s jewellery sector is expecting a surge in demand this festive season, driven by reduced import duties and technological advancements. Following the government’s gold duty cut, gold demand is projected to rise 15-20%.
MP Ahammed, Chairman of Malabar Group, noted increased consumer confidence, while Titan’s Jewellery Division CEO Ajoy Chawla highlighted reduced unofficial gold inflows.
Retailers like Irasva and SahiBandhu are adopting technologies such as virtual try-ons and 24/7 support to enhance customer experiences.
Design trends are blending tradition with modern styles, particularly in bridal jewellery, with growing interest in personalised and sustainable pieces. Brands are also expanding into Tier II and III cities to meet demand.
Promotional campaigns, including Malabar Group’s “Brides of India” and Senco Gold’s festive offers, are aimed at capitalizing on the season’s consumer interest.
The sector expects significant growth, with brands like Vummidi Bangaru Jewellers forecasting a 10-12% sales increase.
