Irasva Fine Jewellery, a luxury brand under Renaissance Global Limited, has announced the launch of its debut lab-grown diamond collection, titled ISSHŌ. Developed in collaboration with actor and singer Shibani Akhtar, the collection was unveiled on 26 March 2026 at an event in Bandra, Mumbai.
The launch represents the brand’s first dedicated entry into the lab-grown diamond segment, reflecting a strategic shift towards modern jewellery formats that prioritise transparency and accessible luxury.
According to reports from Indian Jeweller, the name ISSHŌ translates to “together” in Japanese, signifying the creative partnership between Irasva’s Founder and Creative Director, Leshna Shah, and Akhtar.
The collection is crafted in gold and features certified lab-grown diamonds, focusing on sculptural forms and refined geometry. The designs are intended for versatile use, allowing consumers to transition from day to evening wear through minimalist silhouettes and layering options.
Design Philosophy and Collaboration Details
The ISSHŌ collection is positioned to align with the values of a younger demographic of buyers who seek meaningful craftsmanship and responsible sourcing. As detailed by Equity Bulls, the collaboration moved beyond a standard celebrity endorsement, with Akhtar actively contributing to the design direction and aesthetic sensibility of the pieces.
The range includes everyday essentials and statement items that emphasise personal expression over traditional, occasion-led jewellery consumption.
A marketing campaign accompanied the release, featuring a brand film that addresses modern social narratives. According to MediaNews4U, the campaign portrays the jewellery as a functional extension of identity rather than a restricted luxury asset.
The pieces are currently available through Irasva’s physical boutiques in Mumbai and Ahmedabad, as well as the brand’s direct-to-consumer online platform.
Renaissance Global Financial Performance and Strategy
The launch of ISSHŌ aligns with the broader business objectives of the parent company, Renaissance Global Limited. In its Q3 FY 2025-26 financial results, the company reported a consolidated revenue increase of 75.9% quarter-on-quarter and 35.6% year-on-year.
As noted in a NSE Corporate Filing, the firm’s direct-to-consumer (D2C) revenue grew by 39% year-on-year for the first nine months of the financial year, reaching approximately ₹220 crore.
Sumit Shah, Chairman and Global CEO of Renaissance Global, stated that the company is undergoing a transition from a B2B exporter to a consumer-centric luxury platform.
This strategy involves expanding the portfolio of owned brands and premium positioning. The company also maintains licensing agreements with global entities such as Disney and Hallmark, while simultaneously growing its lab-grown diamond presence through international acquisitions like Jean Dousset.
The addition of ISSHŌ to the Irasva portfolio is expected to contribute to the company’s efforts to achieve higher operating margins and capital efficiency.
The decision to expand into lab-grown diamonds comes amidst significant growth in the sector. The global lab-grown diamond market is projected to reach approximately $30.16 billion in 2026, driven by advancements in production technology and rising demand for ethical alternatives to mined stones.
India has become a central hub for this industry, supported by government policy and increasing consumer awareness regarding the environmental impact of traditional diamond mining. Irasva’s move to introduce a dedicated LGD line suggests a permanent integration of synthetic stones into the Indian luxury retail market.
