DP Jewellers, a retail brand with operations in Madhya Pradesh and Rajasthan, has inaugurated its 12th showroom in Dhar.
The new facility, located at Happy Villa Colony, was opened by television actor Rupali Ganguly on 1 April 2026. This expansion follows the brand’s objective to address a demand for organised jewellery retail in the district, which is one of the largest in the state.
According to JewelBuzz, the showroom occupies a 3,000-square-foot area on a single floor. The space is divided into specialised zones for silver, diamond jewellery, and both heavy and lightweight gold collections.
The company noted that the decision to open in Dhar was influenced by a growing customer base from the city and surrounding areas who previously travelled to other branches to access the brand’s inventory.
Financial Growth and Market Position
D.P. Abhushan Limited, the parent company of the brand, has demonstrated strong financial growth leading up to this expansion.
In its unaudited financial results for the second quarter of the 2025-26 fiscal year, the company reported a 105% year-on-year increase in Net Profit After Tax (PAT), rising to ₹51.46 crore from ₹25.12 crore in the same period of the previous year.
As reported by Tijori Finance, the company’s total revenue for the period reached ₹967.65 crore, while its PAT margin increased by 282 basis points.
The retail chain now operates across 12 cities, including Ratlam, Indore, Bhopal, Ujjain, and Kota. A report from CareEdge Ratings indicates that the company plans to open 14 additional stores over the next two years.
In the 2025 fiscal year, the firm reported a 42% growth in total operating income, which amounted to ₹3,312 crore.
This growth has been supported by a stable capital structure with overall gearing at 0.46x as of March 2025, following the raising of ₹67.74 crore through preferential shares and convertible warrants to fund retail scaling.
Legacy and Customer Initiatives
Founded in 1940 by the late Shri Dhoolchandji Kataria in Ratlam, the brand is currently managed by the third and fourth generations of the Kataria family.
Anil Kataria, the Founder and Whole Time Director, stated that the company’s operations remain rooted in the principles of price transparency and purity established over eight decades ago.
To facilitate purchases, the retailer offers installment-based programmes such as the Swarn Samriddhi and Dazzling Diamond schemes, allowing customers to acquire jewellery through structured payments.
The company currently serves more than three million families and maintains its central inventory management from its headquarters in Ratlam.
This centralisation is designed to mitigate risks associated with gold price volatility through an inventory replenishment model. The grand launch in Dhar saw high footfall from the local community, highlighting the enthusiasm for organised retail options in the regional market.
