CaratLane, India’s omni-channel jewellery brand, has unveiled a new brand film for its ‘festive edit’ for Diwali, featuring a selection of jewellery designs that cater to various styles.
The film conveys the message, “Suni sabki, par kari apne mann ki,” encouraging women to embrace their individuality and disregard societal expectations.
Atul Sinha, Chief Operating Officer at CaratLane, emphasized that jewellery is a means of self-expression. The festive curation includes unique designs, from diamonds to gemstones, reflecting CaratLane’s philosophy of #KhulKeKaroExpress.
Parikshit Bhattaccharya, Chief Creative Officer at BBH India, stated that the goal was to showcase jewellery as a tool for self-expression, inspiring women to rise above criticism and be authentic.
Each piece serves as a reminder to prioritize personal authenticity during the festive season.
