Bhubaneswar-based Khimji Jewellers has launched its festive campaign, “Raunak Hai Tumse,” emphasizing the appeal of natural diamonds.
The campaign features prominent Odia actress, singer, and dancer Prakruti Mishra.
With nine stores in Odisha, Khimji Jewellers recognizes the increasing demand for natural diamond jewellery, particularly in light of fluctuating gold prices.
The new festive collection includes a range of designs, from classic solitaires to modern diamond-encrusted pieces, catering to diverse tastes and occasions.
Mitesh Khimji, Director of Khimji Jewellers, noted that the campaign celebrates women’s essence, paralleling their multifaceted nature with that of diamonds.
He added that as gold remains a staple in festive shopping, the rising popularity of diamonds has prompted the brand to offer beautiful pieces at accessible prices, showcasing their unique allure this season.
