Anmol Jewellers recently launched its bespoke jewellery collection, ‘Gaja,’ during an interactive event aimed at promoting elephant conservation.
In partnership with WWF India, this initiative highlights the brand’s commitment to wildlife protection.
Ishu Datwani, founder of Anmol Jewellers, described ‘Gaja’ as a collection rich in emotive value. It draws inspiration from Lord Ganesha and the symbolic significance of elephants, which are associated with good fortune.
He emphasized that the collection reflects artistic and royal aesthetics while honoring cultural heritage.
The event brought together brand friends and celebrities who explored the collection and learned about elephant conservation efforts.
Anmol Jewellers shared personal stories from their travels in Africa, where the founders developed a deep connection with elephants.
The collection features a range of jewellery items, including rings and necklaces, crafted by 18 artisans over 2,700 hours.
A portion of the proceeds will support WWF India’s conservation initiatives.
Trisha Datwani Anand, creative director, noted that a family trip to Africa 15 years ago solidified their bond with elephants, further underscoring the brand’s dedication to wildlife preservation.
