GIVA, a Bengaluru-based fine jewellery brand, has inaugurated its first premium retail destination, VEDA, in HSR Layout, Bengaluru. The launch, which took place on 1 April 2026, represents a move by the company to enter the experiential and high-value jewellery segment.
The new format is designed as a destination-led concept that integrates curated collections with personalised consumer services, departing from the brand’s traditional focus on affordable silver accessories.
Reports from ANI indicate that VEDA features an exclusive private viewing room for individual consultations, targeting buyers interested in milestone and ceremonial purchases.
The product range encompasses silver, gold, and lab-grown diamonds. The silver portfolio includes traditional Kundan, pearl, and temple jewellery, while the gold offerings range from everyday wear to Polki designs. Every piece in the collection is reportedly traceable and backed by certifications for authenticity and ethical sourcing.
Premium Service and Bespoke Offerings
A central feature of the VEDA concept is its bespoke “Made-to-Order” service, which allows customers to commission customised jewellery with a delivery timeline of 12 to 14 days. This service utilises handcrafted techniques by artisans to meet specific consumer requirements.
The brand has introduced a 0% gold deduction policy on exchanges, ensuring that customers receive the full market value of their gold when trading in older pieces for new designs. This transparency initiative is intended to build trust within the organised retail sector as noted by Indian Jeweller.
The lab-grown diamond segment within VEDA is positioned as a sustainable alternative to mined stones. These diamonds are physically and optically identical to natural diamonds but are produced with a lower environmental impact.
Corporate Growth and Financial Performance
Founded in 2019 by Ishendra Agarwal, Nikita Prasad, Sachin Shetty, and Aditya Labroo, GIVA has experienced significant expansion over the past six years. Data from Entrackr shows that the company reported an 89 per cent year-on-year increase in revenue for the 2024-25 financial year, reaching Rs 518 crore. T
his growth followed a 66 per cent rise in the previous fiscal period. While the company recorded a net loss of Rs 72 crore during the same period due to aggressive retail scaling, its operational metrics, including EBITDA margins, have shown steady improvement.
The brand currently operates approximately 300 stores across India and made its international debut in Sri Lanka in 2025.
According to Outlook Business, GIVA aims to scale its physical presence to between 800 and 1,000 outlets within the next three to four years. The company has raised approximately $131 million in total funding to date, including a significant Rs 530 crore Series C round in June 2025 led by Creaegis with participation from Premji Invest and Epiq Capital. This capital is being deployed to strengthen the supply chain and deepen the brand’s footprint in the gold and lab-grown diamond markets.
Market Positioning and Strategy
GIVA’s move into the premium sector with VEDA aligns with a broader shift in the Indian market where jewellery is increasingly viewed as a fashion accessory and self-expression tool rather than a purely financial investment.
The company maintains an omnichannel strategy, with revenue split almost evenly between online and offline channels. By establishing physical flagship destinations like VEDA, GIVA intends to capture a larger share of the wedding and occasion-based market, complementing its existing dominance in the affordable daily-wear silver category.
This strategy targets the evolving preferences of Gen Z and Millennial consumers who prioritise brand identity and ethical production values.
