Zen Diamond, a global leader in the diamond jewellery sector, has inaugurated its first retail outlet in Hyderabad at Lake Shore Mall.
The expansion signifies the brand’s strategic intent to capture a larger share of the South Indian luxury market. This new showroom follows the brand’s existing operations in Mumbai, Chandigarh, and Bengaluru, reinforcing its presence within India’s tier-one cities.
According to Fashion Value Chain, the new retail space spans 800 square feet and features a modern architectural design. The interior utilises a grey colour palette with fluted panels and stucco textures to create a minimalist environment intended to highlight the jewellery collections.
Beyond its primary focus on natural diamond jewellery, the Hyderabad store stocks a variety of luxury lifestyle products, including watches, pens, perfumes, and gold coins.
Incentives and Retail Strategy
Neil Sonawala, Managing Director of Zen Diamond India, stated that the brand views India as a vital growth territory. The company aims to provide personalised in-store experiences that combine contemporary global design with traditional artistry.
To coincide with the launch and the upcoming Akshaya Tritiya festival, the retailer has introduced several consumer incentives. These include a complimentary 1.5-gram 24Kt gold coin with diamond jewellery purchases exceeding Rs 90,000.
The brand is facilitating purchase accessibility through specific financial schemes. Customers can access interest-free EMI options with a 10 per cent down payment.
The retailer has also launched a “Trade Your Old Gold” initiative, which offers a premium of Rs 2,400 per gram over the prevailing market rate when consumers exchange old gold for new diamond jewellery. This programme is designed to encourage inventory turnover and attract traditional gold investors toward diamond-based assets.
Background and Market Positioning
Zen Diamond operates over 450 stores globally and is recognised as one of Europe’s largest diamond jewellery producers. The brand entered the Indian market through a joint venture with the Sonawala family, a name with a multi-generational history in the Indian bullion and jewellery trade.
As reported by Retail4Growth, the brand previously announced plans to establish nearly 100 stores across India within the next five to seven years.
The company’s manufacturing expertise allows it to maintain a vertically integrated model, ensuring quality control from design to final retail. By focusing on natural diamonds and providing certification for every piece, the brand addresses the increasing consumer demand for transparency in the Indian jewellery market.
The Hyderabad opening represents a continuation of this roll-out, targeting urban consumers who seek a blend of international aesthetics and local reliability.
