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#JewelTok Dominates Social Media

Image via Dreamstime

#JewelTok Dominates Social Media as Ambani Wedding Jewels Take Center Stage

Editorial by Editorial
3 September 2024
in News, Trends
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The Ambani wedding has captivated social media, especially with the dazzling jewellery worn by Nita and Isha Ambani. 

As per report in Grazia, Nita Ambani’s necklace, featuring two large emerald bricks and numerous diamonds averaging 4 carats each, and Isha Ambani’s ‘Navratna’ necklace by Viren Bhagat, have sparked widespread admiration.

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The report added that the event has been a goldmine for the jewellery community on platforms like TikTok, Instagram, and among amateur gemologists.

Julia Hackman Chafe, a prominent figure in the jewellery content space, covered the wedding live. 

Chafe, known for her deep connection to the jewellery industry and her engaging content, was thrilled to witness the exquisite pieces up close.

Per the report, in a recent Zoom call, Chafe highlighted the often-overlooked potential of jewellery as a content avenue. 

She noted that while jewellery remains a luxury accessible to only a small segment of society, its allure and craftsmanship make it a rich topic for content creation.

Tags: Ambani Wedding JewelsSocial Media
Editorial

Editorial

Our dedicated editorial team brings you the latest news, trends, and insights from India’s fine jewellery industry.

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