Kalyan Jewellers has launched a digital ad series for Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty.
The campaign celebrates India’s cultural diversity and showcases the latest jewellery collections reflecting regional traditions.
Ritabhari Chakraborty’s segment focuses on West Bengal’s Durga Pujo, emphasizing Maa Durga’s empowerment and the resilience of modern Indian women.
Kinjal Rajpriya highlights the vibrant Navratri celebrations in Gujarat, capturing the festival’s energetic music and dance.
Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, remarked that the campaign connects with patrons by blending traditional craftsmanship with modern elegance.
The ad series introduces the ‘Sankalp’ line, featuring diamond and Navratna jewellery that honors the cultural significance of Bengal and Gujarat.
The collection includes intricately designed pieces that cater to contemporary tastes.
In conjunction with the launch, Kalyan Jewellers has announced special offers to enhance customer value during the Navratri season and make it easier to acquire their exquisite jewellery.
