VR Diamonds, with a 65-year legacy in the diamond industry, has opened its flagship store in New Delhi’s GK 1 M Block.
The company is a subsidiary of BPD, led by Prakash Kalra and his son Vishal Kalra. Vishal Kalra, a fourth-generation diamantaire, works closely with his father to craft each piece of jewelry, from solitaires to intricate necklaces, ensuring they meet high standards of quality and sophistication.
“Embarking on a journey of unmatched elegance and innovation, VR Diamonds sets a new standard for luxury and craftsmanship with the grand launch of its latest venture,” the brand stated in a press release as per Stone360.
“Catering exclusively to a discerning clientele seeking unparalleled designs and certified diamonds, VR Diamonds offers personalised, one-of-a-kind creations that epitomise luxury and refinement,” the release added. “With a focus on exclusivity and unparalleled quality, VR Diamonds continues to redefine luxury in the diamond jewellery landscape.”
The brand focuses on personalized jewelry that reflects the unique essence of each wearer. Recently, VR Diamonds received the IGI Trusted Jeweler certificate, reaffirming its commitment to authenticity and quality.
The new store caters to clients seeking certified diamonds and bespoke designs, maintaining its reputation for exclusivity and uncompromising quality.
