On the eve of India’s 78th Independence Day, Senco Gold & Diamonds launched a campaign film celebrating diversity and inclusion.
According to a report by Indian Jeweller the film features Senco employees performing the national anthem, ‘Jana Gana Mana,’ in sign language, reflecting the company’s commitment to inclusivity and equal representation.
The report added that Joita Sen, Director of Senco Gold & Diamonds, explained that the campaign was created to honor the company’s diverse workforce and reaffirm its dedication to inclusivity.
According to the report, the initiative, which coincides with Senco’s expansion of its retail presence across India, also aims to enhance customer engagement by showcasing the brand’s commitment to exquisite design and superior craftsmanship.
